Rebel Diaries

When buying bread, we may think about how many sandwiches we can get out of a loaf. Same with a car, we’ll seriously consider the miles per gallon before buying. With clothing, we do think about price but not in...
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'Fashion' is used as an umbrella term for anything clothing related, which isn’t good when we look at what it really means today. It’s a bureaucratic relationship with clothes dictated by powerful people deciding what’s hot and what’s not,...
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Over the last few months we’ve been evolving to avoid spreading too thin and make the best difference we can as a purposeful company. We’ve asked ourselves who are we? Who are we here for? Who is the majority that...
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We’ve recently been posting the #Remember series on social media – which is a digital time travel of sorts, to the early times of Prickly. This reflection on our journey has humbled us with a beautiful reminder of how it...
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There should be no such thing as a sustainability stereotype, even stereotypes in general, why do we have them (another blog perhaps on this one...) So for the sustainable one that is being phrased right now literally all over, what...
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