Inspired by the very fabric of the home we all share. Our planet is like a fragile cloth that needs to be handled with care to preserve what is precious for generations to come. We are committed to all sustainable movements by being the change we want to see in the textiles and fashion industry.
Each cloth represents one of the four elements of nature - earth, air, water and fire, and all are woven with yarns made from natural raw fibres. Our new collection also has a distinct bespoke weave style with the four element symbols in the very cloth construction - subtle but making a statement at the same time.
A first for us, with this collection we have experimented with our water fabric, and tried to save actual water, its namesake. For the water products only, this cloth has been taken direct from our ancient looms in the mill to the cutting room. The handle of this cloth is highly textured with a subtle layer of natural protection. Where the final portion of natural oils in the cloth have not been removed to give a man-made flatness, or 'wrinkle-free' finish (that depending on how you wash, will disappear over time). This is our first in a series of challenging perceptions in textiles. With our 'water free finish' we are making a statement for;
Naturally water resistant versus chemical,
Naturally flame retardant versus chemical,
Natural cloth stabilisation versus chemical
Please do contact us in advance if you have any questions.
What does the 'Endurance' mean? Its very definition is representative of our ability to last or to withstand wear and tear. We will endure with our promise, with products that will last generations, caring for you and our planet.
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