Rebel Blog

Playing The Game: The Power of Sensational Language
“Petition to rename ‘outfit repeating’… wearing clothes” This wee tweet from Maxine Bedat, Director of The New Standard Institute immediately made us think of our recent Instagram Reel posts – the ones about our ‘Pro Outfit-Repeating Challenge’ – where staff...
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Our Label Law #2: Wear Your Values, Not a Brand
Ever wondered why we don’t have our logo splashed across our garments? It’s because tartan never needed a label or ‘brand identity’. These are modern inventions. It’s always spoken for itself, defined by people and location, and we are the...
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