Here we proudly share with you our less than x 1 mark-up that we apply, and how this garment has been costed.
Most brands in the 'fashion' world add multipliers of x 2 for wholesale then add another x 2 for retail. When you buy direct from us its a less than x 1, we use the profits from everything we create to support more fairly paid jobs and push the textile world to be more eco-conscious. But we do a lot more like donating to charities and education bodies. This is what we proudly call our ethical pay it forward mark up. For full information on this, check out our full process and pricing page.
The cost breakdown for this garment is;
Fabric Cost £27.50
Labour To Make £15.75
QC, Labelling & Packing £3.00
Overheads (incl insurance, premise costs etc) £9.25
Total Cost To Company £55.50
Ethical Pay It Forward Mark Up x 0.71 £39.50
For Cost Per Wear (CPW) we just wanted to share how buying less, paying ethical prices, loving and wearing more is actually really affordable, its all about the number of wears!
You wear the item 3 times a week for the next 3 years, that is 468 wears. The CPW is £95 divided by 468 wears, Cost Per Wear 19p!
Read more about our transparent pricing and processes here.
It is something the 'fashion' world in particular is really bad at.... but we are bad-ass so nothing to hide under this piece of tartan, nothing bad but maybe an ass!